We’re Georgia and George, a creative director team, who've spent the last year running the creative department at Don't Panic. We have over twenty years combined experience in advertising. Our work has gone viral, raised millions and consistently moves clients to tears (in a good way). Outside of work George ‘plays with his food’ and gets featured in The Face and Georgia ‘makes exhibitions’ that get covered in Frieze.

About Georgia

Georgia studied at Central Saint Martins where she got paid by Steve Henry for her spec work and bagged a summer internship at BBH before graduating. She juniored at indie agency Isobel working on clients like MAOAM, Brewdog and Tech Will Save Us.

Not content with a portfolio of sweets and toys, she decided to make a Snapchat filter for McDonald's (chicken nuggets limboing under a french fry duh), a chart-topping podcast for Samsung fronted by Dr Hannah Fry and comedian Suzi Ruffell and a bunch of ads with Liverpool FC's top players for NIVEA Men. A highlight was coercing some enthusiasm out of Trent Alexander Arnold.

Then she moved to Don't Panic where her brain grew at least three sizes tackling issues like injustice, stigma and poverty. She's shot a baby in every county to raise awareness of health inequality, graffitied a house to highlight the stigma faced by people addicted to drugs and designed tramp stamps to raise awareness of misogyny.

All while curating exhibitions with London's best emerging galleries because she likes to feel overstimulated and never get enough sleep.

@georgialaurenstephenson

About George

George studied Illustration at Bristol UWE where he made furniture (much to the irritation of his tutors). After graduating and realising a career drawing alone might not be for him, his giant plywood trainer was picked up by Creative Review and Digital Arts and got his foot in the door at a bunch of agencies including Don't Panic.

Arriving as an intern and rising through the ranks to Acting ECD, there's not a brief in the agency that George hasn't used his midas touch on - whether that's highlighting McDonald's poor welfare standards by satirising billionaire ghosters, or hypnotising Brits to forget everything they've ever learnt to show how vital access to education is.

George's first language is making in the kitchen, where he plays with his food mostly for fun - but also for brands like Anchor and Reese's. He coined the viral Ashtray Cake, regularly tattoos up pork belly and sends Spam Mail to viral chefs and foodTokers around the world.

Then in what little spare time he has left, he writes reality TV formats, you know, to relax.

@georgemccallumbakes